Common SEO Questions Answered

       Loads of SEO myths are flooded in the World Wide Web that can easily blow anyone’s mind. We have many common SEO questions answered and have answering new SEO questions. The most common and recent questions that are being asked on the SEO are related with the following 4 topics - keyword density, personalized search, external links and contents.

     Is there any effect of these things on the search engine rankings? Whether Google’s personal search impact the ranking?

     It largely depends upon the kind of search that is performed. There is hardly any difference in search engine rankings with the generic search irrespective of the personal preference search that is put on or off. This can be personally checked right away. However, personal search can make a difference in search engine rankings if the searched term is more detailed, specific and have significant search volumes. 

     Let’s take an example. Suppose you want to purchase the car. If you type the word “car” on any search engine, the search term car is unaffected by any personal touch. But if you type the words “Ferrari car purchase”, there are high chances that you will get the results based on your personal preferences.

     Does Keyword Density really exist?

     The technical answer to this question is “NO” and most of you will be surprised to know this. In order to simplify the jargons, the term keyword density is used. The term keyword is used to mention the importance of a particular word for a particular document. TF-IDF (Term Frequency-Inverse Document Frequency) is the formula used for selecting keyword. Relevant results are shown by the search engines using the TF-IDF formula based on the search terms entered by online users.

      Thus it becomes clear that in technical terms, the word keyword density does not exist. But if wish to have ranking for a particular keyword, it is necessary to have that particular keyword on your web content. It is better to avoid repetition of keywords on the web content and may people fail to realize this. This is because the websites is likely to be penalized for overuse of the keywords as the search engines use the correlation between the keywords while ranking your website.

      Does it help to link your website to other sites to improve your rankings?

     The answer to the above question is no and yes. It will not be very effective if your website have external links. However, the site will not create a favorable impression on search engine if the site does not have outbound or external links. It will be better to link your website to few authority sites. But evidences depicts that having links to your sites benefits much as your website acts like a reliable resource in this case.

     This approach will tend to decrease the traffic with the external links. You cannot expect drastic improvement of your websites in search rankings and hence you should include few external links. This will also help your site from being penalized. It is highly recommended to avoid placing of the links to your home page, especially when the links do not open in the fresh window.

     Are contents really important?

     This is the best question that needs to be answered. Many websites are not updated for long time. On the other hand, there are several websites that updates the contents frequently with a view to enhance Google rankings and site authority. This approach works for some sites. The main point that must be noted is that the content updated must be relevant to draw visitors and search engines to your site. It is the quality of the contents that pays over a period of time. Nothing beats the quality content on the internet and hence content is said to be the king on internet business.

     If the website does not provide quality contents than the efforts and money invested for building the website are worthless. The website with quality content attracts the visitors again and again and these visitors bring other visitors by informing them of your website. On the other hand, if the website does not have good content than the reader will never return to your site. Moreover, if the bounce rate of your site is very high, the rankings of your website will be dropped from the search engines. This will have adverse affect on your traffic, sales and in turn profits. Quality content has no substitute.

     What about web spam?

     Google made some changes in November 2003 with respect to search algorithm that have bad impact on many top websites that witnessed a fall in their rankings. At that particular time there were several rumors with some saying Google benefited by Ad words revenue and some said that it helped the websites to increase their revenue. Though the search rankings of the top websites dropped but Google made only minor changes. The change was meant to improve user experience and relevancy.

     Matt Cutts who heads the Google’s web spam department is responsible to ensure that the online users have a good experience using Google search engine. Google’s web spam department takes every step to make sure that the web spam SEO does not work. And this is the main reason why decent white hat SEO works great with Google’s algorithm.

     Takeaway

     Thus it becomes clear that certain aspects of SEO have more importance than the others. For example, quality contents are very important than the external links. But you should not remove the external links from your website but have few links so that the site is not penalized.

     Two big masters have to be served - search engine and the user by the SEO approach and both are very essential from the SEO point of view. Holistic SEO Dallas with the help of the white hat practice that does not include spam is fool proof guarantee for improving your search engine rankings with the Google.

     The terms “external links”, “keyword density” and others are nothing but a few words. But the concept behind these words is very complicated and huge. It is easier to say than done. The same applies to white hat SEO which is not an easy task that can be done by everyone. The person opting for SEO must have good basic as well as advanced knowledge of the SEO approach.